Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. If you have several versions of your site in different languages, add visual
cues linking to your multilingual content in or near your top navigation. For
example, you can use flag icons to link to each country or language’s site.
Apple even has a page that lists all the countries for which they provide a
website version. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines.
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As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice search. Stop buying links in
an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank.
Removing unnecessary plugins from Wordpress
By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. When launching a new
website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent.
Why won’t people engage with my content?
: "Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice."
Use Content Delivery Network
Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. People really love to
check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations.