SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results.
Understanding the rationale behind algorithm updates
Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. On the internet, you
can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever.
Don't go overboard at the risk of being penalized
Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. Technical SEO is an
often misunderstood discipline that many find difficult to pin down in exact terms. A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends.
Splitting link pop
When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. Gaz Hall, a Freelance SEO Consultant
, commented: "Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. "
The Role of Relevance
Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. You shouldn’t only target
1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site. Users searching for your site on Google might not necessarily want to land on your homepage. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy.