Discover the connection between user experience sitemaps

Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in …

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Aligning your goals in relation to inbound links

The following instances of duplicate content are typically caused by editorial reasons, or can be solved through editorial solutions. Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every …

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You can rank new pages with SEO and content

Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search …

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Emphasizing fast results by using non reciprocal links

They are page-level signals and can be implemented in a meta tag or in an HTTP response header. When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on …

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What audience is large enough without overwhelming competition?

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to …

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Take-in Originality

Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Search engines have …

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Setting up an internal linking strategy

Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! All too often, when we’re brought in for SEO work on a redesign, it’s often late in …

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Choose a host with an excellent uptime track record

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Updating content across a site should be a priority as Google rewards fresher content for certain searches. Every market, every vertical, even every product has a …

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Stay Alerted to Your Competitors’ Backlinks and Mentions

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Backlinks from relevant sites in your niche are also worth significantly more than …

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Google is aware that paid linking goes on

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. You should aim to have the target …

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Develop your follow-up approach

Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. Using your focus keyword in the headline can also be a good idea, but …

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Check for 301 and 302 redirects

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your …

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