Take-in Originality

Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Search engines have …

more ...

Setting up an internal linking strategy

Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! All too often, when we’re brought in for SEO work on a redesign, it’s often late in …

more ...

Choose a host with an excellent uptime track record

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Updating content across a site should be a priority as Google rewards fresher content for certain searches. Every market, every vertical, even every product has a …

more ...

Stay Alerted to Your Competitors’ Backlinks and Mentions

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Backlinks from relevant sites in your niche are also worth significantly more than …

more ...

Google is aware that paid linking goes on

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. You should aim to have the target …

more ...

Develop your follow-up approach

Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. Using your focus keyword in the headline can also be a good idea, but …

more ...

Check for 301 and 302 redirects

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your …

more ...