The first indication should be keyword research

Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that …

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More content equals better rankings and more links

In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser, so a host of clones will likely pop up. After all, 75% of Google’s clicks are from the first page. There is a common phrase that “content is king …

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Create an Engaging Web Presence by the use of landing pages

Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Although not all errors are created equal, resolving them improves Google’s ability to index your site and can positively affect …

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Let's follow sitemap best practise

Evergreen content must hold its relevancy over time or else it risks losing its value. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). If you …

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Write about rankings

Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. Dig through your customer communications to find additional, actively used keywords. Talk …

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More focus is put on rankings

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use …

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Layout, formatting and forums combine to make great SEO

Those that are not viewable are not spidered and not indexed or not processed. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Authority is created over time. It can't be rushed. Google stated that there …

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Add Facebook “Like” and “Share” buttons

Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to …

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Get high quality backlinks from trusted sources

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

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“Monetisation first” approach

You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. SEO …

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Web 2.0 indexing - is it right for you?

Page load speed is also a ranking factor, especially for mobile. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Try to …

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Have a Fast Load Time

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them …

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Planning is a crucial part of any SEO campaign

Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have …

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How Many Words Can I Optimise A Page For?

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example …

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How to promote your local business online

Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. After you complete your …

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Find Keywords People Already Use for Your Business

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Backlinks are important for Search Engines and users alike. From a user’s …

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The Role of Social Media

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a …

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Using Google’s Disavow Tool

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search …

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What search terms are your customers using?

The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics …

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How to Use Guest Posts for Backlinks

Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area …

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