Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Although not all errors are created equal, resolving them improves Google’s ability to index your site and can positively affect …
more ...Evergreen content must hold its relevancy over time or else it risks losing its value. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). If you …
more ...Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. Dig through your customer communications to find additional, actively used keywords. Talk …
more ...Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use …
more ...Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Good SEO consultants are hard to locate and they are even …
more ...Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to …
more ...The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …
more ...You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. SEO …
more ...To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. Including a Contact Us page on your website and putting the link …
more ...The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …
more ...Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have …
more ...Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Backlinks are important for Search Engines and users alike. From a user’s …
more ...For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search …
more ...Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area …
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