Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that …

In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser, so a host of clones will likely pop up. After all, 75% of Google’s clicks are from the first page. There is a common phrase that “content is king …

Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Although not all errors are created equal, resolving them improves Google’s ability to index your site and can positively affect …

It can be fairly time consuming, so for the best results we’d recommend making the most of the best SEO agency services in the UK. We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve …

Evergreen content must hold its relevancy over time or else it risks losing its value. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). If you …

Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. Dig through your customer communications to find additional, actively used keywords. Talk …

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use …

Those that are not viewable are not spidered and not indexed or not processed. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Authority is created over time. It can't be rushed. Google stated that there …

Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Good SEO consultants are hard to locate and they are even …

Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to …

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. SEO …

Page load speed is also a ranking factor, especially for mobile. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Try to …

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them …

To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. Including a Contact Us page on your website and putting the link …

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have …

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example …

Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. After you complete your …

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Backlinks are important for Search Engines and users alike. From a user’s …

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a …

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search …

The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics …

Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area …