Attract links, stop chasing links

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you …

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Hire the Right SEO Company for Your Business

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type …

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How Google handles it

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Once you understand what …

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Links are still the most important thing

Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website …

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Get into Local Directories/Local Resource Lists/Review Sites

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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Produce quality, SEO-friendly content

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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The most time consuming aspect is checking statistics

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals …

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Each piece of copy has an individual purpose

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Optimizing your images gives your website an additional chance to be found via image search. Opening paragraphs shouldn’t …

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Think less about optimizing for specific keywords

To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: A natural link profile has variety. The links come from different domains and links will have different strengths. It will be hard to redirect your resources to mobile if your company …

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Replicate the same process with other websites

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Sites …

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Better Rankings for Minor Keywords

Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. You should also focus on building internal links, as it can increase traffic on different …

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Make a list of the problems you solve for ideal clients

Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. Off page SEO deals with trying to get other websites …

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It’s time to revolutionize our approach to long term SEO

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. The following are …

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