Audit your profile, looking for issues with regards to keywords

If your site isn’t mobile optimized, you’re at a serious search disadvantage. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be empty. Most blogs and websites have an overall voice that they aim to maintain. While …

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The reason everyone loves landing pages

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

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Random musings on bounce rates

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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Why your digital marketing strategy should centre around CTR

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. To add a map to your website, you need to include code from Google Developers. Along with the map to your store, the SEO best practices, which also help with customer experience …

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JavaScript can hinder crawling

The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. Google is the dominant search engine in many countries, but not all of them …

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How to improve your content marketing

Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled …

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Check Other SEO Factors

Create a list of articles with links that are similar or closely related to your content. Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. Use …

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Use discretion with hashtags

A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet …

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Use Visual Storytelling for Effective SEO

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). Excessive …

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Try to use the keyphrase once or twice per paragraph

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Machines are writing stories and that is often something Google is not a fan of. SEO is technical, complicated, time-consuming and …

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Include keywords to help searchers identify with your site

When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. Ensure that your site is set to load at either www.domainname.co.uk …

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Use social sharing buttons as a matter of course

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. is of primary importance to have relevant …

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No link value is lost

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. There are …

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Accessibility/spiderability

Google is constantly evolving to better understand the context and intent of user behaviour. It has long been understood that Google’s ranking algorithm is complex (by design). If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t …

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Use Facebook Ads

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your …

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