Focus on YouTube SEO

Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. A very common mistake many SEO’s make is to leave footprints when building backlinks. All your links should look natural, even those that you …

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Make dynamic pages a priority

Bad links can be created for many reasons - competitors can use them to try and move higher in the rankings, users might accidentally create them by talking about the store on an unsavory site, or Google's algorithms might change in a way that causes a formerly useful link to become …

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Minimize Duplicate Template Content

One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that they no longer want to include in their site. These “abandoned” pages might rank in search engine results …

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Cut Back Costs with SEO

If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page …

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Hummingbird also impacts long-tailed search queries

Google is pretty good at understanding the general context of a site’s content. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 …

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Are Dynamic Pages Too Dynamic to be Seen At All

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 …

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Keep Outbound Links To Minimum

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. According to Google, natural links leading back to your site are definitely something …

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Get traffic, get conversions

The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links …

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Go long-tail and forget keyword stuffing

Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Think …

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Relevance is the key issue for SEO

For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. Anchor text has been a huge talking point within SEO for many years now. SEO will never die! As long …

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Encourage Comments on Your Site

SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next …

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Picking Profitable Local SEO Lead Generation Niches

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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What Is Good Content?

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. When it comes to search engine optimization, creating a mobile site should be …

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