Update your long tail search on a regular basis

Brokers deal in currency and stock while SEOs deal in information and data. Although the algorithm update is likely to favour pages that function well on mobile – such as pages that feature readable text without tapping or zooming – if your content is high quality and relates to the search query …

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Measure and Improve by paying attention to web portals

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. Dynamic serving …

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How to really understand user generated content

Depending on my mood, I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply unsheath magical daggers to slay search engine dragons. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Today, and for the foreseeable future, SEO …

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Myths and misconceptions about local search

Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. Relevance versus authority …

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Monitor the evolution of your search rankings

If you’ve got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn …

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The death of blogs

Does this really matter? I would say yes. I strongly believe that relevant links have a bigger impact on the algorithm. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks …

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Baidu doesn't deal with Flash and JavaScript

Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. When you have submitted your website to all the major search engines, you may be thinking, what is …

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More traffic is a positive sign to Google too

If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. Why are links so important? Firstly, links are the …

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Are Keywords – and Keyword Research – Dead?

There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or …

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More focus is put on searcher intent

Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not …

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Encourage +1’s

A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share …

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All Attention is Good Attention Isn't It?

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Building trust in the customer through your …

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Direct the users to other interesting assets

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Write proper page titles. Not overly optimized titles targeting a …

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Include relevant keywords into your site headings

ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is …

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Double check your URLs

Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a …

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How To Spot DoFollow Links

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous …

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More about the pros and cons of link diversification

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

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How Can I Create Engaging, Trustworthy Content?

The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it …

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Creating and Establishing Quality

A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier …

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