Take a customer focused approach to conversion rates

The most important things to pay attention to are the analytics, the keywords you choose, the content you create, the promotions you accomplish, and the updates and consistency of your attentiveness. Search engines need to provide relevant results to searchers (so that they’ll keep coming back to that search …

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Things you most likely didn't know about html

Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. In a world of content marketing where it takes hours and days to write quality SEO content and blog posts, this type of …

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Take a customer focused approach to onsite SEO

Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and format of the content to consider, as well as its ability to answer questions and provide information), because they are able to explore the in-depth details of a topic …

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Reasons why marketers love search queries

One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a …

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Unexpected ways analytics can impact your marketing efforts

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share …

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Its all about search queries

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Googlebot uses …

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Self-publishing Parasite SEO based purely on SEM

Using 301 redirects in these cases could easily break the user-login functionality, as the HTTPS URLs would not be able to be rendered. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy …

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Carve out time for concentrating on sitemaps

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. If you imagine that building an …

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How to focus on domain authority

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders …

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You may be asked about cloaking in your marketing interview

In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able …

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Don’t put all your eggs in Google’s basket

Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the …

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Reap the rewards in the form of traffic and leads long-term

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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Featured snippet opportunities

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. The quality of the content you create …

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Establish intuitive information architecture principles

Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. when writing for the internet, break …

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LSI helps search engines provide more relevant results

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right …

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How are you supposed to do this?

The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. You may not want certain …

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Have a Fast Load Time

Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them …

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Keep Your Content Updated

Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of …

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Use a content delivery network

Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get …

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Template footprint leaving a low ratio of original content

SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again …

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It’s time to revolutionize our approach to SEO

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of …

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SEO is a fast-changing marketing activity

By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. Yes, "content is king" – but that's only half …

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Complete preliminary keyword research

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? You …

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Subtleties of keyword plugging

Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple Quality means not something rammed with keywords which isn …

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