Acquiring future-proof links

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Your blog posts shouldn’t be …

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Where are people coming from to get to your site

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. Google has …

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Are you generating results for your keyword?

After you publish a blog post, share it on your social networks and then engage when people engage with you. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen …

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Understanding the rationale behind subheadings

Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed …

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Integrate your Most Popular Phrases into All Page Titles

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. Gut, brain, intuition, emotional intelligence, whatever you want to …

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Keywords in Page Titles

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. While building backlinks, developing your social media presence, and other …

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Have a category description paragraph

The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Offering your …

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How do you make a Google friendly subheading?

Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster …

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The Role of Relevance

SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. An increase in the number of external sites linking to a piece of content can be seen as an indicator of …

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Find ideas that Google identifies as semantically related

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich …

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You’re not a content marketer, unless you’re also an SEO

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Long Tail SEO is a really useful technique to generate organic search traffic for your website. An authority website doesn’t necessarily have to be one of the usual …

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Relevance is the key issue here

Webpages on HTTPS had positive correlation with higher rankings. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the …

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Use each keyword carefully

Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. Organizations should take many factors into account when pursuing an SEO strategy …

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Don't go overboard at the risk of being badly penalized

All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root …

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Building An Effective SEO Strategy

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are …

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Go-All In With Video (Or Get Left Behind)

Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. Today, semantic search has evolved even more …

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