High quality links matter and make a huge difference

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

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Better Rankings for Minor Keywords

Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. You should also focus on building internal links, as it can increase traffic on different …

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If you don’t have backlinks, you’re not going to rank

Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use …

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Relevance is the key issue here

Webpages on HTTPS had positive correlation with higher rankings. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the …

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Find Keywords People Already Use for Your Business

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Backlinks are important for Search Engines and users alike. From a user’s …

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Use each keyword carefully

Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. Organizations should take many factors into account when pursuing an SEO strategy …

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Double check your URLs

Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a …

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Make a list of the problems you solve for ideal clients

Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. Off page SEO deals with trying to get other websites …

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Go long-tail and forget keyword stuffing

Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Think …

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It’s time to revolutionize our approach to long term SEO

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. The following are …

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Don't go overboard at the risk of being badly penalized

All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root …

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Target Relevancy And Engagement Over Traffic

SEO success relies heavily on the keywords you choose to target. The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and …

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How To Spot DoFollow Links

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous …

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More about the pros and cons of link diversification

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

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Relevance is the key issue for SEO

For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. Anchor text has been a huge talking point within SEO for many years now. SEO will never die! As long …

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How do you find people who value SEO enough to pay your prices?

Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is …

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How do you make a Google friendly website?

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. Continually …

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The Role of Social Media

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a …

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Add a blog to your website and start writing

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. You need …

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Encourage Comments on Your Site

SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next …

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Building An Effective SEO Strategy

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are …

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Picking Profitable Local SEO Lead Generation Niches

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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Go-All In With Video (Or Get Left Behind)

Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. Today, semantic search has evolved even more …

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Using Google’s Disavow Tool

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search …

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What search terms are your customers using?

The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics …

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How Can I Create Engaging, Trustworthy Content?

The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it …

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Creating and Establishing Quality

A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier …

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What Is Good Content?

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. When it comes to search engine optimization, creating a mobile site should be …

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Add analytics tracking to your site

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s …

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Complete preliminary keyword research

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? You …

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Use Facebook Ads

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your …

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The most obvious SEO choice

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this …

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The number of keyword phrases

A natural link profile has variety. The links come from different domains and links will have different strengths. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from …

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Find Who Your SEO Competitors Are

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. You can’t master SEO in a …

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How to Use Guest Posts for Backlinks

Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area …

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Subtleties of keyword plugging

Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple Quality means not something rammed with keywords which isn …

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What are your most popular pages/items about?

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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You can rank new pages with SEO and content

If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. Your website should be designed …

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