How Google handles it

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Once you understand what …

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Use social sharing buttons as a matter of course

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. is of primary importance to have relevant …

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What Is Free SEO and What Is Paid SEM?

Keyword-based titles help establish page theme and direction for your keywords. The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. Do you …

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Have a category description paragraph

The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Offering your …

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Choose a host with an excellent uptime track record

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Updating content across a site should be a priority as Google rewards fresher content for certain searches. Every market, every vertical, even every product has a …

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Links are still the most important thing

Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website …

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Get into Local Directories/Local Resource Lists/Review Sites

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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Add your target keyword to your title page

Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile …

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Keep Outbound Links To Minimum

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. According to Google, natural links leading back to your site are definitely something …

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Stay Alerted to Your Competitors’ Backlinks and Mentions

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Backlinks from relevant sites in your niche are also worth significantly more than …

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Produce quality, SEO-friendly content

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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Use a content delivery network

Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get …

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Developing an SEO Plan Prior to Site Development

When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s …

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Google is aware that paid linking goes on

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. You should aim to have the target …

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How To Rank in Google NOW: Google Ranking Factors

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search …

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Niche Directories are all the rage

The way in which consumers search with be noticeably changed by digital assistants. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Focussing on understanding the intent of the user is not only because it helps in getting conversions or …

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The most time consuming aspect is checking statistics

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals …

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Each piece of copy has an individual purpose

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Optimizing your images gives your website an additional chance to be found via image search. Opening paragraphs shouldn’t …

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Think less about optimizing for specific keywords

To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: A natural link profile has variety. The links come from different domains and links will have different strengths. It will be hard to redirect your resources to mobile if your company …

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Get high quality backlinks from trusted sources

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Major …

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How do you make a Google friendly subheading?

Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster …

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Planning is a crucial part of any SEO campaign

Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have …

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Use Content Delivery Network

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. In short, Google is looking for signs of quality, relevance and great design. At the end of the …

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Develop your follow-up approach

Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. Using your focus keyword in the headline can also be a good idea, but …

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No link value is lost

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. There are …

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Template footprint leaving a low ratio of original content

SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again …

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It’s time to revolutionize our approach to SEO

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of …

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The Role of Relevance

SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. An increase in the number of external sites linking to a piece of content can be seen as an indicator of …

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How Many Words Can I Optimise A Page For?

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example …

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Check for 301 and 302 redirects

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your …

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Find ideas that Google identifies as semantically related

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich …

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Have a better chance of getting that click through

The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. Appropriate use of headers are not only helpful to the reader in structuring and breaking up content …

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Accessibility/spiderability

Google is constantly evolving to better understand the context and intent of user behaviour. It has long been understood that Google’s ranking algorithm is complex (by design). If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t …

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How do you rent your website out to local businesses?

It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. The header text, or H1 text, is usually the …

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SEO is a fast-changing marketing activity

By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. Yes, "content is king" – but that's only half …

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You’re not a content marketer, unless you’re also an SEO

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Long Tail SEO is a really useful technique to generate organic search traffic for your website. An authority website doesn’t necessarily have to be one of the usual …

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Get traffic, get conversions

The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links …

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All Attention is Good Attention Isn't It?

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Building trust in the customer through your …

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Entries with rich snippets have higher click-through rates

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. As companies adapt to a mobile-first world, they must create web experiences that are responsive …

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Replicate the same process with other websites

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Sites …

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Direct the users to other interesting assets

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Write proper page titles. Not overly optimized titles targeting a …

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Include relevant keywords into your site headings

ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is …

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Why do links matter?

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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How to promote your local business online

Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. After you complete your …

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