Clearly stipulate what SEO cannot achieve

Including your target keyword within your page title positively correlated with higher search rankings. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. Developing a content plan will not only make writing …

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Random musings on bounce rates

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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Emphasizing fast results by using non reciprocal links

They are page-level signals and can be implemented in a meta tag or in an HTTP response header. When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on …

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Why your digital marketing strategy should centre around CTR

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. To add a map to your website, you need to include code from Google Developers. Along with the map to your store, the SEO best practices, which also help with customer experience …

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Myths and misconceptions about long tail search

What’s the first thing you do when you have a question? Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. The biggest factor in the SEO revolution is …

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Succeeding in SEO means paying attention to offsite SEO

Both Google and Bing take page-loading speed into account in their website ranking algorithm. A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of search engine optimisation technicians and professional copywriters. People pay billions …

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Let's follow sitemap best practise

Evergreen content must hold its relevancy over time or else it risks losing its value. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). If you …

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This year will be the year of mobile search

If your product pages are SEO optimized, your company and products appear higher in the search results. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. If your company isn’t one that consumers are likely to visit on …

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Write about rankings

Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. Dig through your customer communications to find additional, actively used keywords. Talk …

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Find out more about search queries

Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map …

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Understand about domain authority

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the …

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Start simple, but don't forget authority sites

These engines use algorithms to decide what pages will appear on the front page of search results, so the goal is for web pages to align with these algorithms so the page is seen on the first page of results. Google has come out and said that HTTPS is a …

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You may be asked about cloaking in your marketing interview

In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able …

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Aligning your goals in relation to offsite SEO

The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can …

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More focus is put on rankings

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use …

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Start mapping your SEO needs to pages

True to form, Google is always changing, tweaking, and improving its algorithm. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. As far as promotional tactics examples go, creating content on other sites is a …

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How to survive your first encounter with anchor text

If you want to get high rankings, include your keyword on the web page. Don't forget fundamental things such as making sure that your website is mobile-friendly, meta descriptions, etc. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it …

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Layout, formatting and forums combine to make great SEO

Those that are not viewable are not spidered and not indexed or not processed. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Authority is created over time. It can't be rushed. Google stated that there …

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Add relevant inbound links to other pages on your website

Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into …

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The death of blogs

Does this really matter? I would say yes. I strongly believe that relevant links have a bigger impact on the algorithm. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks …

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Tell me more about SEO

Whether you are building links, choosing domain names. or writing page text, you are trying to include your keywords in all of these in a search-engine-friendly way. The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or …

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What audience is large enough without overwhelming competition?

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to …

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Keyword groups are ready already

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn …

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JavaScript can hinder crawling

The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. Google is the dominant search engine in many countries, but not all of them …

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Don’t put all your eggs in Google’s basket

Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the …

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How to improve your content marketing

Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled …

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Should I start with a blog?

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. Even though keyword research is the first and most important step in your SEO …

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Baidu doesn't deal with Flash and JavaScript

Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. When you have submitted your website to all the major search engines, you may be thinking, what is …

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More traffic is a positive sign to Google too

If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. Why are links so important? Firstly, links are the …

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Think about how to incorporate keywords into your article

You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only …

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Reap the rewards in the form of traffic and leads long-term

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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Acquiring future-proof links

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Your blog posts shouldn’t be …

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How Website Speed Affects Rankings

Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it …

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Internal linking is a secret weapon for search optimizers

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your …

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Check Other SEO Factors

Create a list of articles with links that are similar or closely related to your content. Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. Use …

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Business Factors That Affect the SEO Plan

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier …

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Spiders and bots, oh my!

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. Crafting quality …

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Minimize Duplicate Template Content

One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that they no longer want to include in their site. These “abandoned” pages might rank in search engine results …

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Featured snippet opportunities

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. The quality of the content you create …

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Establish intuitive information architecture principles

Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. when writing for the internet, break …

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