Effective content production with limited resources

leading to more views, higher conversion rates and finally increased profit. Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on the first page were in fact now hurting it. Essentially …

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Layout, formatting and SEM combine to make great SEO

A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. To prevent users from linking to one version of a URL and others linking to …

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Tactics around analytics

It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. This type of cornerstone content allows you to …

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Take-in Originality

Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track …

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We've reached a tipping point when it comes to nofollow links

If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the …

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Update your long tail search on a regular basis

Brokers deal in currency and stock while SEOs deal in information and data. Although the algorithm update is likely to favour pages that function well on mobile – such as pages that feature readable text without tapping or zooming – if your content is high quality and relates to the search query …

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How to really understand user generated content

Depending on my mood, I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply unsheath magical daggers to slay search engine dragons. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Today, and for the foreseeable future, SEO …

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Carve out time for concentrating on sitemaps

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. If you imagine that building an …

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How to focus on domain authority

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders …

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Make dynamic pages a priority

Bad links can be created for many reasons - competitors can use them to try and move higher in the rankings, users might accidentally create them by talking about the store on an unsavory site, or Google's algorithms might change in a way that causes a formerly useful link to become …

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Monitor the evolution of your search rankings

If you’ve got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn …

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Clearly stipulate what SEO cannot achieve

Including your target keyword within your page title positively correlated with higher search rankings. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. Developing a content plan will not only make writing …

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Myths and misconceptions about long tail search

What’s the first thing you do when you have a question? Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. The biggest factor in the SEO revolution is …

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Let's follow sitemap best practise

Evergreen content must hold its relevancy over time or else it risks losing its value. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). If you …

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This year will be the year of mobile search

If your product pages are SEO optimized, your company and products appear higher in the search results. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. If your company isn’t one that consumers are likely to visit on …

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Write about rankings

Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. Dig through your customer communications to find additional, actively used keywords. Talk …

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Understand about domain authority

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the …

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Aligning your goals in relation to offsite SEO

The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can …

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Start mapping your SEO needs to pages

True to form, Google is always changing, tweaking, and improving its algorithm. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. As far as promotional tactics examples go, creating content on other sites is a …

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How to improve your content marketing

Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled …

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Should I start with a blog?

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. Even though keyword research is the first and most important step in your SEO …

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Think about how to incorporate keywords into your article

You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only …

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Featured snippet opportunities

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. The quality of the content you create …

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Avoid any grey / black hat link building tactics

Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to …

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How are you supposed to do this?

The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. You may not want certain …

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Link Practices That Are To Be Avoided

Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks …

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Hummingbird also impacts long-tailed search queries

Google is pretty good at understanding the general context of a site’s content. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 …

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Have a category description paragraph

The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Offering your …

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Choose a host with an excellent uptime track record

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Updating content across a site should be a priority as Google rewards fresher content for certain searches. Every market, every vertical, even every product has a …

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Links are still the most important thing

Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website …

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Think less about optimizing for specific keywords

To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: A natural link profile has variety. The links come from different domains and links will have different strengths. It will be hard to redirect your resources to mobile if your company …

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No link value is lost

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. There are …

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Find ideas that Google identifies as semantically related

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich …

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High quality links matter and make a huge difference

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

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Relevance is the key issue for SEO

For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. Anchor text has been a huge talking point within SEO for many years now. SEO will never die! As long …

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How do you find people who value SEO enough to pay your prices?

Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is …

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The Role of Social Media

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a …

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Building An Effective SEO Strategy

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are …

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Picking Profitable Local SEO Lead Generation Niches

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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Go-All In With Video (Or Get Left Behind)

Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. Today, semantic search has evolved even more …

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Using Google’s Disavow Tool

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search …

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Creating and Establishing Quality

A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier …

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Use Facebook Ads

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your …

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