Think about how to incorporate keywords into your article

You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only …

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Featured snippet opportunities

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. The quality of the content you create …

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Avoid any grey / black hat link building tactics

Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to …

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How are you supposed to do this?

The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. You may not want certain …

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Link Practices That Are To Be Avoided

Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks …

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Hummingbird also impacts long-tailed search queries

Google is pretty good at understanding the general context of a site’s content. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 …

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Have a category description paragraph

The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Offering your …

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Choose a host with an excellent uptime track record

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Updating content across a site should be a priority as Google rewards fresher content for certain searches. Every market, every vertical, even every product has a …

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Links are still the most important thing

Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website …

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Think less about optimizing for specific keywords

To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: A natural link profile has variety. The links come from different domains and links will have different strengths. It will be hard to redirect your resources to mobile if your company …

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No link value is lost

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. There are …

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Find ideas that Google identifies as semantically related

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich …

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High quality links matter and make a huge difference

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

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Relevance is the key issue for SEO

For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. Anchor text has been a huge talking point within SEO for many years now. SEO will never die! As long …

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How do you find people who value SEO enough to pay your prices?

Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is …

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The Role of Social Media

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a …

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Building An Effective SEO Strategy

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are …

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Picking Profitable Local SEO Lead Generation Niches

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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Go-All In With Video (Or Get Left Behind)

Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. Today, semantic search has evolved even more …

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Using Google’s Disavow Tool

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search …

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Creating and Establishing Quality

A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier …

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Use Facebook Ads

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your …

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