How Website Speed Affects Rankings

Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it …

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Internal linking is a secret weapon for search optimizers

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your …

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Broken Internal and External Links

Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple and straightforward to link to. Avoid shutting out traffic by requiring logins …

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Attract links, stop chasing links

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you …

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LSI helps search engines provide more relevant results

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right …

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Add Facebook “Like” and “Share” buttons

Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to …

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Are you generating results for your keyword?

After you publish a blog post, share it on your social networks and then engage when people engage with you. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen …

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Try to use the keyphrase once or twice per paragraph

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Machines are writing stories and that is often something Google is not a fan of. SEO is technical, complicated, time-consuming and …

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Understanding the rationale behind subheadings

Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed …

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Integrate your Most Popular Phrases into All Page Titles

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. Gut, brain, intuition, emotional intelligence, whatever you want to …

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“Monetisation first” approach

You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. SEO …

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Keywords in Page Titles

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. While building backlinks, developing your social media presence, and other …

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Hire the Right SEO Company for Your Business

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type …

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Produce quality, SEO-friendly content

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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Use a content delivery network

Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get …

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Google is aware that paid linking goes on

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. You should aim to have the target …

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Each piece of copy has an individual purpose

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Optimizing your images gives your website an additional chance to be found via image search. Opening paragraphs shouldn’t …

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How do you make a Google friendly subheading?

Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster …

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It’s time to revolutionize our approach to SEO

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of …

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How Many Words Can I Optimise A Page For?

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example …

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Entries with rich snippets have higher click-through rates

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. As companies adapt to a mobile-first world, they must create web experiences that are responsive …

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Include relevant keywords into your site headings

ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is …

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How to promote your local business online

Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. After you complete your …

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Use each keyword carefully

Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. Organizations should take many factors into account when pursuing an SEO strategy …

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Double check your URLs

Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a …

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More about the pros and cons of link diversification

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

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Add a blog to your website and start writing

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. You need …

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Subtleties of keyword plugging

Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple Quality means not something rammed with keywords which isn …

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