Discover the connection between user experience sitemaps

Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in …

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SEO local search best practice

If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase …

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Aligning your goals in relation to inbound links

The following instances of duplicate content are typically caused by editorial reasons, or can be solved through editorial solutions. Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every …

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You can rank new pages with SEO and content

Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search …

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Things you most likely didn't know about html

Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. In a world of content marketing where it takes hours and days to write quality SEO content and blog posts, this type of …

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Take care when dealing with local search

Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources …

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The first indication should be keyword research

Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that …

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Create an Engaging Web Presence by the use of landing pages

Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Although not all errors are created equal, resolving them improves Google’s ability to index your site and can positively affect …

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Myths and misconceptions about local search

Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. Relevance versus authority …

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Find out more about search queries

Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map …

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More focus is put on rankings

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use …

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Layout, formatting and forums combine to make great SEO

Those that are not viewable are not spidered and not indexed or not processed. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Authority is created over time. It can't be rushed. Google stated that there …

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What audience is large enough without overwhelming competition?

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to …

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Keyword groups are ready already

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn …

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Business Factors That Affect the SEO Plan

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier …

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Minimize Duplicate Template Content

One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that they no longer want to include in their site. These “abandoned” pages might rank in search engine results …

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Establish intuitive information architecture principles

Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. when writing for the internet, break …

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Use discretion with hashtags

A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet …

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Cut Back Costs with SEO

If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page …

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Are Keywords – and Keyword Research – Dead?

There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or …

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Press Releases and Backlinks

In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors …

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Use Visual Storytelling for Effective SEO

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). Excessive …

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Web 2.0 indexing - is it right for you?

Page load speed is also a ranking factor, especially for mobile. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Try to …

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Take-in Originality

Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Search engines have …

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Quality, Plus Visibility

Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along the way, and executing step by step. Building trust in the customer through your content …

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Make a concerted effort to keep up with SEO advances

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom …

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Get high quality backlinks from trusted sources

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Major …

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Use Content Delivery Network

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. In short, Google is looking for signs of quality, relevance and great design. At the end of the …

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Template footprint leaving a low ratio of original content

SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again …

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The Role of Relevance

SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. An increase in the number of external sites linking to a piece of content can be seen as an indicator of …

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Accessibility/spiderability

Google is constantly evolving to better understand the context and intent of user behaviour. It has long been understood that Google’s ranking algorithm is complex (by design). If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t …

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You’re not a content marketer, unless you’re also an SEO

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Long Tail SEO is a really useful technique to generate organic search traffic for your website. An authority website doesn’t necessarily have to be one of the usual …

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Direct the users to other interesting assets

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Write proper page titles. Not overly optimized titles targeting a …

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Make a list of the problems you solve for ideal clients

Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. Off page SEO deals with trying to get other websites …

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Go long-tail and forget keyword stuffing

Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Think …

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Don't go overboard at the risk of being badly penalized

All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root …

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How To Spot DoFollow Links

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous …

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Add analytics tracking to your site

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s …

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