This story about web portals will haunt you forever

Large images slow down your site, so you need to make image file sizes as small as possible. Much more is coming. Many global organizations embraced hreflang. There’s just so many different variables The bottom line is that SEO is a whole lot more than just optimizing your page …

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Audit your profile, looking for issues with regards to keywords

If your site isn’t mobile optimized, you’re at a serious search disadvantage. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be empty. Most blogs and websites have an overall voice that they aim to maintain. While …

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Unexpected ways analytics can impact your marketing efforts

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share …

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More content equals better rankings and more links

In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser, so a host of clones will likely pop up. After all, 75% of Google’s clicks are from the first page. There is a common phrase that “content is king …

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Pay attention to link building

Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. Whether you have an amazing new product or know that …

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Emphasizing fast results by using non reciprocal links

They are page-level signals and can be implemented in a meta tag or in an HTTP response header. When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on …

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You may be asked about cloaking in your marketing interview

In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able …

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How to survive your first encounter with anchor text

If you want to get high rankings, include your keyword on the web page. Don't forget fundamental things such as making sure that your website is mobile-friendly, meta descriptions, etc. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it …

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Add relevant inbound links to other pages on your website

Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into …

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JavaScript can hinder crawling

The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. Google is the dominant search engine in many countries, but not all of them …

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Don’t put all your eggs in Google’s basket

Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the …

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Reap the rewards in the form of traffic and leads long-term

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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Acquiring future-proof links

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Your blog posts shouldn’t be …

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Spiders and bots, oh my!

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. Crafting quality …

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Get high quality backlinks from trusted sources

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

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Have a Fast Load Time

Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them …

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Include keywords to help searchers identify with your site

When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. Ensure that your site is set to load at either www.domainname.co.uk …

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You have an opportunity to write something and rank highly

A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking …

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Have a Fast Load Time

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them …

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Encourage +1’s

A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share …

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How Google handles it

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Once you understand what …

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What Is Free SEO and What Is Paid SEM?

Keyword-based titles help establish page theme and direction for your keywords. The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. Do you …

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Add your target keyword to your title page

Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile …

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Keep Outbound Links To Minimum

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. According to Google, natural links leading back to your site are definitely something …

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Stay Alerted to Your Competitors’ Backlinks and Mentions

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Backlinks from relevant sites in your niche are also worth significantly more than …

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Niche Directories are all the rage

The way in which consumers search with be noticeably changed by digital assistants. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Focussing on understanding the intent of the user is not only because it helps in getting conversions or …

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The most time consuming aspect is checking statistics

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals …

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Develop your follow-up approach

Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. Using your focus keyword in the headline can also be a good idea, but …

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Check for 301 and 302 redirects

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your …

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Have a better chance of getting that click through

The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. Appropriate use of headers are not only helpful to the reader in structuring and breaking up content …

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SEO is a fast-changing marketing activity

By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. Yes, "content is king" – but that's only half …

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If you don’t have backlinks, you’re not going to rank

Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use …

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Relevance is the key issue here

Webpages on HTTPS had positive correlation with higher rankings. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the …

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It’s time to revolutionize our approach to long term SEO

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. The following are …

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How do you make a Google friendly website?

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. Continually …

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How Can I Create Engaging, Trustworthy Content?

The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it …

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Find Who Your SEO Competitors Are

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. You can’t master SEO in a …

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