Check Other SEO Factors

Create a list of articles with links that are similar or closely related to your content. Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. Use …

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Set-up An RSS Feed For Your Blog

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Compelling and unique …

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Keyword clustering examples

Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. What SEO practitioners are missing is the fact that a …

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What is Keyword Research?

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Spend some time looking at other websites within …

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More focus is put on searcher intent

Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not …

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Where are people coming from to get to your site

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. Google has …

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Don’t come up with answers without putting in some serious research

Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. Creating infographics that give detailed information about your niche is another great way to build …

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Focus keywords and focus keyphrases

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. Focussing on understanding the intent of the user is not only because it helps in getting conversions or …

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How To Sell Leads To Companies

Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi If your website code is not search engine friendly …

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Are Dynamic Pages Too Dynamic to be Seen At All

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 …

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Setting up an internal linking strategy

Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! All too often, when we’re brought in for SEO work on a redesign, it’s often late in …

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Keep Your Content Updated

Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of …

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Use social sharing buttons as a matter of course

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. is of primary importance to have relevant …

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Get into Local Directories/Local Resource Lists/Review Sites

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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Developing an SEO Plan Prior to Site Development

When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s …

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How To Rank in Google NOW: Google Ranking Factors

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search …

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Planning is a crucial part of any SEO campaign

Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have …

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How do you rent your website out to local businesses?

It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. The header text, or H1 text, is usually the …

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Get traffic, get conversions

The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links …

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All Attention is Good Attention Isn't It?

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Building trust in the customer through your …

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Replicate the same process with other websites

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Sites …

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Why do links matter?

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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Better Rankings for Minor Keywords

Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. You should also focus on building internal links, as it can increase traffic on different …

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Find Keywords People Already Use for Your Business

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Backlinks are important for Search Engines and users alike. From a user’s …

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Target Relevancy And Engagement Over Traffic

SEO success relies heavily on the keywords you choose to target. The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and …

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Encourage Comments on Your Site

SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next …

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What search terms are your customers using?

The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics …

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What Is Good Content?

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. When it comes to search engine optimization, creating a mobile site should be …

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Complete preliminary keyword research

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? You …

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The most obvious SEO choice

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this …

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The number of keyword phrases

A natural link profile has variety. The links come from different domains and links will have different strengths. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from …

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How to Use Guest Posts for Backlinks

Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area …

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What are your most popular pages/items about?

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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