Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Long Tail SEO is a really useful technique to generate organic search traffic for your website. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile.
Invest in Great Content
One of the best ways to get links when you’re first starting out is to ask people
you know to link to your site from their site using a target keyword as the
anchor text -- the text being used as the link to your site. Use your network of
customers, partners, vendors, and even friends/family around the world to link
to your site, and ask them to link to the right locale site. Take a look at
your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and frequently shared,
it’s worth optimizing that content even further. The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open.
Is there any significance to “Off page optimisation”?
Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. The following are the
two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and their version of monetary gain is earning link juice or website authority. Like the real world, the more juice or authority you have, the richer you get.
Why are backlinks important?
Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time. Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Gaz Hall
, an SEO Expert from the UK, said: "All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out."
You’re not a content marketer, unless you’re also an SEO
If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. Thanks to Penguin, if
you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link.