If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence.

Too much of content

Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics.

How can you find out, whether your domain has been penalized by Google and why?

Development of a prioritized list of targeted search terms related to your customer base and market segment. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website. Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long run, and could seriously damage your search rankings. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to be a game-changer.

Make sure your site is spiderable

What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Links with longevity suggests that your site is an established voice for whatever topic it covers. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold the product, odds are that you purchased at that site. Gaz Hall, a Freelance SEO Consultant, commented: "One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text."

What is Keyword Research?

Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting. Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query