Brokers deal in currency and stock while SEOs deal in information and data. Although the algorithm update is likely to favour pages that function well on mobile – such as pages that feature readable text without tapping or zooming – if your content is high quality and relates to the search query of a user more than another page (such as from a competitor) your page could still rank highly on Google. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin.

Meaty meta descriptions may affect your ROI tactics

Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. The functionality of your site Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... should not surprise site visitors or interfere with a user’s ability to navigate. Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally.

You’ll be able to beat your competitors by considering carefully the use of site submissions

To rank well and help users see you and get to know you, you would need to avoid thin content.Thin content is what Google considers to be of little value. Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. You research, to the best of your ability, what is related to the new space and place some bets based on trends and search volume. For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page.

Learn from these mistakes before you learn about long tail search

If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. Gaz Hall, an SEO Guru from the UK, said: "Naming your pages with strong keywords provides an easy-to-follow map of your site."

Update your long tail search on a regular basis

Once you’ve found out your site speed score, you can start making actionable changes to improve your page speed. You Have you ever dreamed about TAP Assess for this? get what you want—top rankings on Google and “free” organic traffic. One should always keep an eye on those who want to take your spot. Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you.