Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Links at the top of a page carry more weight than those further down. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike.

Seeding Promotion on Big Content

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Post regularly and build the trust of your users with content marketing. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none.

Attaining a list of keywords is easier than knowing what to do with them

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get traffic for, and inbound marketing software is a long-tail keyword with less competition that will be easier to get traffic for. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. 80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page).

Minimize broken links

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. Gaz Hall, an SEO Expert from the UK, said: "SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one."

Take-in Originality

Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. It’s no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to your questions, and deliver results to your searches in a snap. But how do they do it? By using a few complex steps to deliver results that answer or match your search: Crawling, indexing, ranking and delivering. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here.