Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources attached to them. These types of resources make great pages for other sites to link to. Keyword research is one of the highest return SEO activities that is essential for your marketing success. One should always keep an eye on those who want to take your spot. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused.

Make a good use of link research

Create a list of the different web pages and rank them in order of importance, this will then give you an opportunity to plan when to post your content. Long titles aren’t displayed in Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... full in search results which can be unhelpful to users. By analyzing competitors and industry leaders, we can understand the keyword “gaps” on a website. The crux of any quality site is the content it creates and the connection that content has with its client and fan base.

Assessing historical progress and how you've been helped by indexed pages

Keywords are mainly the products and services that you provide. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website. So many tools promise one-size-fits-all analytics insights; some purport to tell the future with predictive analytics. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile.

Tell me more about CTR

One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. According to Gaz Hall, a UK SEO Consultant from SEO York: "Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google."

Take care when dealing with local search

As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information. Some Have you ever dreamed about Beverley Restaurants for this? Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead.