One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks. They’ve been adding social signals to their algorithm, which means they look at a page’s Facebook and Twitter traffic, comments, sentiment, and other social data. I’ve had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on.

Discover the connection between user experience widgets

Google is interested in what the user does after they are on your site. Technical SEO is work improving Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user.

Why your digital marketing strategy should centre around doorway sites

Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Google needs to know what your content is about in order to place it in the right SERPs for the right search terms. A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages on a website. ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list.

Is this the end of keyword density as we know it?

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Google sees a subdomain as a different website, while a subdirectory is just a part of your main site. This is important, because your site may have a load of link juice and authority. More of that will carry over to a subdirectory than a subdomain. By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. According to SEO Consultant, Gaz Hall from SEO Hull : "While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies."

Reasons why marketers love search queries

You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. Density Take a butchers at Profile Business, for instance. is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). Which of course results in SEO is dominating the web. These are all very important questions to ask yourself when assessing the homepage and website overall.