In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. Not all SEO efforts are obvious to the outside eye. We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business.

Headings and rankings

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. Your goal should be to Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! create links to individual posts/pages along with those leading to your homepage. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free. Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines.

More focus is put on inbound links

In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a few days. The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO.

Is this the end of keyword stuffing as we know it?

Keywords are “stuffed,” wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title. Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. According to Gaz Hall, a UK SEO Consultant : "Keywords aren’t the only factor in a site’s ranking, but they help search engines find you faster."

Random musings on bounce rates

If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Basically, I'm always amazed by the agility of TAP Assess on this one. there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. Words are no longer a series of letters organized in a specific order. Ensure that you do not optimize your text by just adding the keyword to your text as much as possible. Instead, try to base the content on the term frequency of the top 10 sites in the SERPs