Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for customers that will give you the opportunity to create links on your sites? The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. The entire mentality of a search engine is to provide the
best possible result to the searcher that satisfies their
original search query. They do this by evaluating a site’s
content in reference to the search and the quality of the
site and its content. Quality and visibility. This is truly the great secret to SEO and content.
Spiders and bots, oh my!
An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Modern SEO is about so much more than keywords and meta tags.
Google can more easily recognize your post's value and rank it accordingly
It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Using structured data, you can serve Google your address details in the most convenient way.
You want to include keyword-rich anchor text in your body copy when possible
Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. Headings give your web page structure and help search engines better determine what your page content is about. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites."
Produce quality, SEO-friendly content
Heading tags (not to be confused with the head HTML tag or HTTP
headers) are used to present structure on the page to users. There are
six sizes of heading tags, beginning with h1, the most important, and
ending with h6, the least important. Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what?