A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. The cloak-and-dagger element makes it a little more fun. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.

How do you consistently create engaging content that people will actually want to read?

One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. Do they go back to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... Google and try another website? SEOs must fix their mistakes instead of hide them. The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website.

Adopy a monetisation first approach before putting efforts into landing pages

You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of search engine optimisation technicians and professional copywriters. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results.

The broken link-building method aided by content

Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings – and it has raised the quality bar over the last few years. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Another example highlights the difference between search engines and social media. Gaz Hall, a Freelance SEO Consultant, commented: "Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it’s been updated several times since its initial launch, most recently in September of 2014."

Layout, formatting and SEM combine to make great SEO

Ahrefs and Moz and very precious Screaming Frog SEO Spider. This I'm always shocked by Profile Business, in this regard. is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches. Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. If you think it’s hard to be on top at the moment, just wait until five years from now!