Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page
Google loves fast sites, and so do your customers
Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. One of the very
first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social share activity. Backlinks and social media activity act as votes of confidence from external sources praising your content. They heavily influence a web page’s ability to rank for a target keyword.
Search engine optimization is incredibly important for marketers
Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… SEO means Search Engine
Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change.
Reporting and analytics
As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results Blogging is a great way to stay up to date while
easily generating new, relevant content. Blogging
regularly (ideally once a week at a minimum) can have
significant implications for search engine optimization,
since each new blog entry represents a new web page. Gaz Hall, a Freelance SEO Consultant
, commented: "The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or photographers) are reluctant to publish high quality images or visible text on a page. "
Keywords in Page Titles
You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. If a person goes
looking for a company or product by name, Google will steer them towards what they’re looking for. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed?