Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes.

Google’s algorithms react much faster to your changes now

Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. A Google research recently revealed that four out of five users trust search engines for local searches Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines.

How to use the topic cluster model

If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website.

Not all negative SEO attacks are readily noticeable

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines."

Keyword clustering examples

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction.