How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another.
There are over 1.4 billion searches conducted every hour
The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where to begin? People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create.
Your authorship byline will get you noticed
Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages of the same website) or externally (from other websites). The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results.
Horses for courses
Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts."
It’s time to revolutionize our approach to long term SEO
No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? You want your page title to accurately describe
what your page is about but you also want it to
be “clickable”. Meaning, you want it to draw a
searcher’s attention in a search result and entice
them to click on it. On top of that, your page title
should include your target keyword.