Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google). Simply include your website URL on the tool and click check. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings.

Web 2.0’s and Google Stacks

Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” Once you’ve had a good Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! think about your niche, make a list of search terms that you think are well suited to your business that you’d like to be found on. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn.

Enhance Your Outreach Strategy

Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general keyword. Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed.

It is important that you concentrate on targeted keywords that deliver targeted traffic

There’s a debate as to whether or not this really matters. Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Gaz Hall, from SEO Hull, had the following to say: "I strongly believe that relevant links have a bigger impact on the algorithm."

How to improve your content marketing

The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. Find the most relevant and search keywords that relate to the content you provide and then add those keywords to your site text. Use the word a few times within the page in a way that relates to the rest of the text and is natural.