Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority.

Write Good Title Tags

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content.

You are a secret waiting to be discovered

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. There have been a number of debates over the years about the SEO value of having keywords in your domain URL. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too.

What Most People Need To Hear To Achieve SEO Success

Ensure that your site loads quickly, not just where you're located, but from around the world. Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks. Another great way to get inbound links is to write blog entries about current events or news. This will increase the probability of getting links from media outlets or opinion shapers. Gaz Hall, an SEO Expert from the UK, said: "Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well!"

Google is aware that paid linking goes on

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well.​ On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has.