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Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Think of outreach as a brand awareness campaign for your most authoritative audience. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage.

Penguin deals solely with link quality and nothing else

Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimise the image filename and alt text for the primary keyword you’re targeting on the page. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent.

Header tags have been a hugely important part of SEO

Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. Make the content flow easily to keep people intrigued and reading.

Unique content signifies quality

There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Gaz Hall, a Freelance SEO Consultant, commented: "Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this."

Go long-tail and forget keyword stuffing

When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam.