Date Tags onpage

If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page. It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure.

Keyword groups are ready already

Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Duplicative or unnecessary website content can also hold you back from your true ranking potential. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests.

Action Plan

Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites.

Help readers make the connection between their search term and the result

Google is pretty good at understanding the general context of a site’s content. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. According to SEO Consultant, Gaz Hall: "These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with Google."

Cut Back Costs with SEO

You can stop improving certain pages, but the site as a whole can always be improved. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory.