Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings.
Start your SEO copywriting process here
Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites.
Be sure to include your keyword within the first 65 characters of your headline
When SEO consultants work on their marketing campaign, the target is getting at the top of the search engine’s ranking position. Want to drive more quality traffic? Optimize your content for Google answer boxes! Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective.
Take the keywords out and find another place to use it
Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. Gaz Hall, from SEO Hull, had the following to say: "There was a time when “keyword density” meant something for SEO content."
Business Factors That Affect the SEO Plan
There is no minimum amount of words or text to rank in Google. Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking.