Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s perspective, and what authority it has.

Google Panda is part of the algo that is specific to the quality of content

You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly. Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign.

Carrying out competitor research is crucial to any SEO campaign

Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool.

Integrate your Most Popular Phrases into All Page Titles

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Finding authoritative sites that’ll link back to your pages can be difficult. Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Gaz Hall, a Freelance SEO Consultant, commented: "Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of links, internal links (or links from your own website) are also incredibly important. They’re how we pass our website’s authority around. And those super nav links? They create links from every single page on the site, to every single other page on the site."

Be adaptable and recognise that times change and SEO trends evolve

It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want.