Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites.

Check your Backend: Schema.org, Microformats and Rich Snippets

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites.

Doing simple things like working on your On-Site and On-Page SEO, you can amplify your content's ability to rank

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Prioritize keywords and phrases, plurals, singulars and misspellings. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO.

Don’t shoot yourself in the foot with Technical SEO

Your Title Tags are far-and-away the most important places to put your keywords. How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Gaz Hall, an SEO Expert from the UK, said: "There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote."

Add Facebook “Like” and “Share” buttons

Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. Adjusting your keyword distribution gives you power to change your campaign over time. Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages.