This story about web portals will haunt you forever

Large images slow down your site, so you need to make image file sizes as small as possible. Much more is coming. Many global organizations embraced hreflang. There’s just so many different variables The bottom line is that SEO is a whole lot more than just optimizing your page …

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Update your long tail search on a regular basis

Brokers deal in currency and stock while SEOs deal in information and data. Although the algorithm update is likely to favour pages that function well on mobile – such as pages that feature readable text without tapping or zooming – if your content is high quality and relates to the search query …

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Audit your profile, looking for issues with regards to keywords

If your site isn’t mobile optimized, you’re at a serious search disadvantage. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be empty. Most blogs and websites have an overall voice that they aim to maintain. While …

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Measure and Improve by paying attention to web portals

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. Dynamic serving …

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How to really understand user generated content

Depending on my mood, I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply unsheath magical daggers to slay search engine dragons. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Today, and for the foreseeable future, SEO …

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Unexpected ways analytics can impact your marketing efforts

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share …

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Can landing pages really make a difference?

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. For instance, a topic about successful SEO could be combined …

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Its all about search queries

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Googlebot uses …

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Self-publishing Parasite SEO based purely on SEM

Using 301 redirects in these cases could easily break the user-login functionality, as the HTTPS URLs would not be able to be rendered. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy …

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Carve out time for concentrating on sitemaps

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. If you imagine that building an …

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How to focus on domain authority

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders …

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More content equals better rankings and more links

In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser, so a host of clones will likely pop up. After all, 75% of Google’s clicks are from the first page. There is a common phrase that “content is king …

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Pay attention to link building

Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. Whether you have an amazing new product or know that …

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Create an Engaging Web Presence by the use of landing pages

Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Although not all errors are created equal, resolving them improves Google’s ability to index your site and can positively affect …

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The reason everyone loves landing pages

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

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Things about content you have to experience yourself

Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. Search Engine has become …

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Small but important things to observe about web portals

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

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Focus on YouTube SEO

Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. A very common mistake many SEO’s make is to leave footprints when building backlinks. All your links should look natural, even those that you …

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Make dynamic pages a priority

Bad links can be created for many reasons - competitors can use them to try and move higher in the rankings, users might accidentally create them by talking about the store on an unsavory site, or Google's algorithms might change in a way that causes a formerly useful link to become …

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Myths and misconceptions about local search

Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. Relevance versus authority …

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Monitor the evolution of your search rankings

If you’ve got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn …

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Clearly stipulate what SEO cannot achieve

Including your target keyword within your page title positively correlated with higher search rankings. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. Developing a content plan will not only make writing …

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Random musings on bounce rates

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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Emphasizing fast results by using non reciprocal links

They are page-level signals and can be implemented in a meta tag or in an HTTP response header. When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on …

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Why your digital marketing strategy should centre around CTR

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. To add a map to your website, you need to include code from Google Developers. Along with the map to your store, the SEO best practices, which also help with customer experience …

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Myths and misconceptions about long tail search

What’s the first thing you do when you have a question? Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. The biggest factor in the SEO revolution is …

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Succeeding in SEO means paying attention to offsite SEO

Both Google and Bing take page-loading speed into account in their website ranking algorithm. A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of search engine optimisation technicians and professional copywriters. People pay billions …

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Let's follow sitemap best practise

Evergreen content must hold its relevancy over time or else it risks losing its value. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). If you …

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This year will be the year of mobile search

If your product pages are SEO optimized, your company and products appear higher in the search results. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. If your company isn’t one that consumers are likely to visit on …

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Write about rankings

Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. Dig through your customer communications to find additional, actively used keywords. Talk …

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Find out more about search queries

Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map …

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Understand about domain authority

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the …

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Start simple, but don't forget authority sites

These engines use algorithms to decide what pages will appear on the front page of search results, so the goal is for web pages to align with these algorithms so the page is seen on the first page of results. Google has come out and said that HTTPS is a …

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You may be asked about cloaking in your marketing interview

In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able …

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Aligning your goals in relation to offsite SEO

The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can …

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More focus is put on rankings

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use …

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Start mapping your SEO needs to pages

True to form, Google is always changing, tweaking, and improving its algorithm. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. As far as promotional tactics examples go, creating content on other sites is a …

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How to survive your first encounter with anchor text

If you want to get high rankings, include your keyword on the web page. Don't forget fundamental things such as making sure that your website is mobile-friendly, meta descriptions, etc. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it …

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Layout, formatting and forums combine to make great SEO

Those that are not viewable are not spidered and not indexed or not processed. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Authority is created over time. It can't be rushed. Google stated that there …

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Add relevant inbound links to other pages on your website

Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into …

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The death of blogs

Does this really matter? I would say yes. I strongly believe that relevant links have a bigger impact on the algorithm. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks …

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Tell me more about SEO

Whether you are building links, choosing domain names. or writing page text, you are trying to include your keywords in all of these in a search-engine-friendly way. The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or …

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What audience is large enough without overwhelming competition?

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to …

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Keyword groups are ready already

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn …

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