Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in …

Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. The problem may lie in the fact that by fluke sometimes the websites begin to get good rankings but these rankings don’t …

Link building is still extremely important. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. Redesigning your site gives you the perfect opportunity to make …

If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase …

What’s more important, it also will have more authority for your readers. The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short …

The following instances of duplicate content are typically caused by editorial reasons, or can be solved through editorial solutions. Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every …

leading to more views, higher conversion rates and finally increased profit. Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on the first page were in fact now hurting it. Essentially …

Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search …

The actions you take to optimize your site will have a direct effect on your SEO ranking. This requires sound SEO expertise. To help answer those questions, here’s a look at what makes content evergreen and why that matters for your content strategy. It is essentially free digital marketing …

Rather than repeating body copy on pages, sites with a low ratio of unique structure content have too much structure and too little copy. You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. A 301 redirect tells search engines (and …

The most important things to pay attention to are the analytics, the keywords you choose, the content you create, the promotions you accomplish, and the updates and consistency of your attentiveness. Search engines need to provide relevant results to searchers (so that they’ll keep coming back to that search …

Customers are looking for answers to their questions – it’s that simple. Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up …

A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. To prevent users from linking to one version of a URL and others linking to …

Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. In a world of content marketing where it takes hours and days to write quality SEO content and blog posts, this type of …

Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and format of the content to consider, as well as its ability to answer questions and provide information), because they are able to explore the in-depth details of a topic …

Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources …

It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. This type of cornerstone content allows you to …

Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track …

Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that …

Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your work. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. As it may …

Google clearly states that buying backlinks to improve your rankings breaches their guidelines. Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords. As a result, websites should …

Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Not only is focusing on content creation good for search, but it’s also good for users and the business overall …

All search engines attempt to determine the most important words on a page, in a tag, or in a link. Google places clear value in this method and to be a success online so should you. It’s the one thing, and monumental task, that stands in the way of …

One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a …

Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. There are many ways to do this, but you can start with tools like: Once the full list of unique backlinks has been generated, it's time to identify …

If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the …

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. Appropriate use of headers are not only helpful to the reader …

Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such …

Large images slow down your site, so you need to make image file sizes as small as possible. Much more is coming. Many global organizations embraced hreflang. There’s just so many different variables The bottom line is that SEO is a whole lot more than just optimizing your page …

Brokers deal in currency and stock while SEOs deal in information and data. Although the algorithm update is likely to favour pages that function well on mobile – such as pages that feature readable text without tapping or zooming – if your content is high quality and relates to the search query …

If your site isn’t mobile optimized, you’re at a serious search disadvantage. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be empty. Most blogs and websites have an overall voice that they aim to maintain. While …

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. Dynamic serving …

Depending on my mood, I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply unsheath magical daggers to slay search engine dragons. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Today, and for the foreseeable future, SEO …

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share …

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. For instance, a topic about successful SEO could be combined …

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Googlebot uses …

Using 301 redirects in these cases could easily break the user-login functionality, as the HTTPS URLs would not be able to be rendered. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy …

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. If you imagine that building an …

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders …

In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser, so a host of clones will likely pop up. After all, 75% of Google’s clicks are from the first page. There is a common phrase that “content is king …

Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. Whether you have an amazing new product or know that …

Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Although not all errors are created equal, resolving them improves Google’s ability to index your site and can positively affect …

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. Search Engine has become …

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group …

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. A very common mistake many SEO’s make is to leave footprints when building backlinks. All your links should look natural, even those that you …

Bad links can be created for many reasons - competitors can use them to try and move higher in the rankings, users might accidentally create them by talking about the store on an unsavory site, or Google's algorithms might change in a way that causes a formerly useful link to become …

Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. Relevance versus authority …

If you’ve got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn …