Think about how to incorporate keywords into your article

You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only …

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Reap the rewards in the form of traffic and leads long-term

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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Acquiring future-proof links

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Your blog posts shouldn’t be …

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How Website Speed Affects Rankings

Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it …

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Internal linking is a secret weapon for search optimizers

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your …

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Check Other SEO Factors

Create a list of articles with links that are similar or closely related to your content. Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. Use …

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Business Factors That Affect the SEO Plan

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier …

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Spiders and bots, oh my!

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. Crafting quality …

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Minimize Duplicate Template Content

One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that they no longer want to include in their site. These “abandoned” pages might rank in search engine results …

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Featured snippet opportunities

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. The quality of the content you create …

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Establish intuitive information architecture principles

Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. when writing for the internet, break …

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Broken Internal and External Links

Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple and straightforward to link to. Avoid shutting out traffic by requiring logins …

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Attract links, stop chasing links

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you …

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Set-up An RSS Feed For Your Blog

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Compelling and unique …

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Avoid any grey / black hat link building tactics

Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to …

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Use discretion with hashtags

A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet …

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Keyword clustering examples

Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. What SEO practitioners are missing is the fact that a …

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LSI helps search engines provide more relevant results

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right …

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Cut Back Costs with SEO

If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page …

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Add Facebook “Like” and “Share” buttons

Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to …

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Are Keywords – and Keyword Research – Dead?

There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or …

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How are you supposed to do this?

The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. You may not want certain …

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Get high quality backlinks from trusted sources

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

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Press Releases and Backlinks

In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors …

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Use Visual Storytelling for Effective SEO

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). Excessive …

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What is Keyword Research?

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Spend some time looking at other websites within …

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More focus is put on searcher intent

Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not …

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Where are people coming from to get to your site

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. Google has …

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Are you generating results for your keyword?

After you publish a blog post, share it on your social networks and then engage when people engage with you. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen …

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Have a Fast Load Time

Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them …

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Try to use the keyphrase once or twice per paragraph

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Machines are writing stories and that is often something Google is not a fan of. SEO is technical, complicated, time-consuming and …

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Link Practices That Are To Be Avoided

Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks …

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Don’t come up with answers without putting in some serious research

Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. Creating infographics that give detailed information about your niche is another great way to build …

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Hummingbird also impacts long-tailed search queries

Google is pretty good at understanding the general context of a site’s content. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 …

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Include keywords to help searchers identify with your site

When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. Ensure that your site is set to load at either www.domainname.co.uk …

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Understanding the rationale behind subheadings

Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed …

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Integrate your Most Popular Phrases into All Page Titles

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. Gut, brain, intuition, emotional intelligence, whatever you want to …

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“Monetisation first” approach

You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. SEO …

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Keywords in Page Titles

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. While building backlinks, developing your social media presence, and other …

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Focus keywords and focus keyphrases

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. Focussing on understanding the intent of the user is not only because it helps in getting conversions or …

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You have an opportunity to write something and rank highly

A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking …

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